A lens that helps understand what it means to be woke and who it helps.
Tools to help talk about race, gender and LGBTQIAS2+.
This is largely a lens about how we treat people. When people talk about being woke or discuss groups such as LGBTQIA2S+; they are normally discussing what rights that group has (or doesn't have). "Rights" is shorthand for "how people should and should expect to be treated." Sometimes, in making sure everyone is treated fairly, it means treating people differently.
For example, we make ramps for people in wheelchairs, we reserve seats for the elderly, and we don't expect children (minors) to pay rent. But giving certain people (and not others) "special treatment" is a divisive and sensitive topic. Many people find it hard to discuss without aggression, fear, or confusion.
This may be because when the rights of others are discussed, people naturally use their own rights as a reference point. They compare the issue with how they are treated. This can lead people to feel as though treating someone better will result in them being treated worse.
It is an almost universal rule that when people don't understand something, they're frightened of it.
It is an almost universal rule that when people don't understand something, they're frightened of it. It is also important to understand that new vocabulary like Black Lives Matter or LGBTQIA2S+ can be a barrier when talking about these issues. These are new terms and aren't commonly understood. With this in mind, I have tried to design an easier way to see and understand it.
The Basics
Before we continue, it is important to understand that society has been set up to meet the needs of the majority. If you are part of that majority, the natural reaction is to dismiss this. After all, life is hard so most people won't feel like they have "had it easy." The quickest way to demonstrate this is left-handed people. Everyday products like scissors, tin-openers, bags, and watches are designed for right-handed people. Bearing in mind around 90% of people are right-handed, it makes sense that most things are designed for right-handed people. But does it make sense that 1 in 10 people can't use scissors? That's about 6 million people in the UK who can't open tins. Instead, we manufacture left-handed scissors. We've been making scissors for left-handed people for over 50 years (since 1967). So, we are already making considerations for one group of people who (by no fault of their own) find it harder to function than the majority. It makes sense that we do the same for others who are different in other ways.
There undoubtedly are many groups of people that deserve extra consideration beyond left-handed people. This is because society often treats them (or people like them) badly. More importantly, these people are often treated badly because of a characteristic rather than their behaviour, e.g., people who are Black, homosexual, old, or neurodivergent.
Why create a lens?
I've set out to create a term that helps articulate why some groups of people need special treatment, i.e., groups who have been historically and/or currently treated unfairly, especially where that treatment has created systemic divisions. I also want that term to make it easier for people in roles like HR or people management to discuss extra consideration where it's needed, rather than focusing on a particular characteristic (or worse, avoiding it completely). I also wanted this language to be able to include new groups or new characteristics as they are discovered.
I had noticed that, for some sympathetic people, the language was a barrier to a better understanding. The call to action "black lives matter" became inextricable from the Black Lives Matter charity/organisation. When LGBT expanded to included LGTBQIA2S+ the word (and so the concept) became too much to comprehend.
I later heard the term people with protected characteristics. It refers to characteristics that have been protected by specific laws e.g. race or gender. I found this term jarring because there are undoubtedly characteristics that are still being discussed in legal terms (like transgender rights) but it's still important they feel included.
All of this made it harder to discuss inclusivity. With this is in mind I have tried to articulate it in a more accessible way by creating an acronym that describes the whole. So it's bigger than "black lives matter" but is more accurate than "all lives matter".
The Acronym: PPGs
PPGs stands for People of Persecuted Generations. It refers to any group of people who have experienced persecution because they belong to a group (rather than their behaviour) for more than a generation. I've chosen these terms carefully. So I'll break them down into more detail:
P
People of
People: the members of a particular nation, community, or ethnic group.
As a marketer I have seen groups of people described in many ways including; cohorts, audiences, humans, customers, targets, groups. I like the term people because it can be used to describe a group e.g. black people or gay people. It also reminds us that the groups we are taking about are people too. They are a collection of individuals, not just a blob of characteristics.
P
Persecuted
Persecuted: subjected to hostility and ill-treatment, especially because of one's race or political or religious beliefs.
Badly treated didn't seem to have the weight to encompass issues like slavery, the holocaust and conversion-therapy. I also wanted a word that could also describe exclusion or ill thoughts. The word persecuted perfectly captures these experiences.
G
Generations
A generation refers to all of the people born and living at about the same time. Generations means something that lasts longer than one of those times i.e. something that affects you and your parents.
Finally and perhaps most importantly it needed to represent groups of people who had grown up with mistreatment that was established before they were born. For example, why an innocent young black person was nervous of the police on their first encounter.
This is what it means to be woke.
In short we can use PPGs to ay "we need to be more considerate of PPGs so they feel safe/included." I might even go as far as to say this is what it means to be woke. Being woke means being aware of the generations of persecutions some people have faced and wanting to make adjustments so that these people aren't treated badly.
I also think it is flexible enough to work for newer characteristics (like neuro-divergence). It could also be used to identify groups not normally viewed sympathetically (like drug-addicts) thus highlighting on-going social issues.
Perhaps most importantly, it helps people to see why their cohort isn't being included in discussions i.e. they may have experienced some ill-treatment but it has not happened beyond their generation. I also hope that it might help cohorts with different characteristics see themselves as allies in the fight for fair treatment e.g. black people and gay people have both experienced years of hostility and ill-treatment.
Usage
1. Use the term as a way of creating an inclusive workplace.
Ask yourself are people on your team PPGs. Do they have a characteristic that means it is not unreasonable for them to think that they could be treated badly. For example; Some one of your team has Jewish heritage. Their background includes generations of ill treatment. In 586BC, King Nebuchadnezzar murdered 10,000 Jewish families. In the 1940s Hitler ordered the murder of 6 million Jews. In 2012 reports showed that Global anti-Semitism was increasing. For over 2,500 years Jews have been hated by large parts of society. It is therefore reasonable for a person of Jewish heritage to be concerned that they may be treated badly. Now ask yourself; what have we done as an organisation to alleviated or reduce those concerns?
2. Use it to see why non-PGPs (the majority) may have hostile reactions
I have noticed that a lot of people struggle to deal with topics relating to PGPs. I think that when someone realises they have avoided persecution, they feel bad. This is a form of 'survivors guilt' because it wasn't them and they could have done more. This guilt and subsequent shame may lead to feeling attacked and defensive aggression.
3. Use it to understand why some MPCs are hostile
Imagine growing up seeing your family attacked by the police. Then seeing videos showing the police attacking people like you for hundreds of years. Then in the newspaper you see many reports and legal cases of the police attacking or discriminating against people like you. But, this hasn't just happened to you. It still makes sense that this person may see the police 'the enemy', even when they are told not to