Rework

“Workaholics aren't heroes. They don't save the day, they just use it up. The real hero is home because she figured out a faster way” ― Jason Fried, Rework

This book promised to change the way we worked forever. At the time, 37Signals were launching Basecamp, which was truly revolutionary for it's time (like decades ahead of Trello and the like). I'm sure there are plenty of flaws in this thinking, like there is in everything, but the brilliant thing this book does is strip things back to the bare bones and teach you to shake-off a lot of the assumptions about work.

Synopsis

Rework: Change the Way You Work Forever by Jason Fried and David Heinemeier Hansson. It really shakes up a lot of the traditional ideas about business and work, offering a fresh, no-nonsense perspective. Think of it as a guide to building a successful business without all the usual baggage.

Here’s a quick rundown of some of the key ideas they explore:

  • Ignore the “real world”: Don’t let pessimism or traditional thinking hold you back. Your path is your own.

  • Planning is guessing: Long-term plans are often useless. Focus on what’s important now and adapt as you go.

  • Growth isn’t everything: Being small and nimble can be a huge advantage. Don’t chase growth for its own sake.

  • Workaholism is inefficient: Long hours don’t equal productivity. Focus on getting things done effectively, then go home.

  • Ideas are cheap, execution is everything: A great idea means nothing without the action to back it up.

  • Start a business, not a startup: Focus on profitability and sustainability from day one, not just raising external money.

  • You need less than you think: Start lean and frugal. Constraints can foster creativity and innovation.

  • Launch now: Don’t wait for perfection. Get your core product out there and iterate based on feedback.

  • Meetings are poison: They often waste time and interrupt productive work. Keep them short, focused, or eliminate them.

  • Focus on what won’t change: Build your business around fundamental needs that will always be relevant.

  • Say “no” more often: Protect your time and focus by declining unnecessary tasks or opportunities.

  • Don’t copy competitors: Focus on what makes your business unique and better.